August 2024
Cumpleaños Katrina
We developed a visual identity that elevates the brand’s unique positioning — somewhere between art object and wearable elegance. The logo system is understated yet memorable, crafted to sit gracefully across packaging, digital, and print. A minimal color palette, dominated by warm neutrals and deep gold accents, allows the product to shine without distraction. Typography plays a key role, balancing serif elegance with geometric precision. Each touchpoint — from business cards to social visuals — carries the same quiet confidence, designed to evoke intimacy, refinement, and permanence.
On the digital side, we designed a brand presence that feels tactile and fluid. The site encourages slow exploration, with generous whitespace and cinematic transitions that mimic the unboxing of a fine object. Product pages focus on details — materiality, craftsmanship, origin — inviting visitors into the story behind each piece. A dedicated journal section shares the house’s inspirations, artisanal processes, and seasonal campaigns, reinforcing the artistic vision at the brand’s core. The result is a seamless blend of form and function, turning Maison Alverra’s online presence into an extension of its atelier.
